About the Program Course Content
The Art of the Interview & Listening: Techniques for asking open-ended questions (e.g., "What do you like least about your current glasses?") to discover specific lifestyle, work, and hobby needs, rather than just focusing on price.
Translating Technology into Benefits: Moving beyond technical specs to explain the "why" behind recommendations how blue light filtering or progressive lenses improve daily comfort
Leveraging Digital & Visual Tools: Utilizing tablet-based simulators and digital, in-office technology to demonstrate the "wow" factor of lens enhancements like polarization.
Building Trust and Confidence: Positioning the optician as an expert partner, using consistent terminology to match the doctor’s recommendations, and adopting a consultative, rather than pushy, sales approach.
Effective Hand-offs & Communication: Utilizing information provided by the doctor to create a smooth transition to the optical floor, ensuring patients feel heard and understood.
Targeted Product Conversations: Specific strategies for discussing premium lens options, contact lenses, and lens treatments by linking them to emotional benefits like safety, fashion, and visual freedom
Instructor qualifications
Key Learning Objectives:
Active Listening & Needs Assessment: Develop skills to identify patient lifestyles (e.g., computer use, driving habits) to suggest relevant products.
Translating Features to Benefits: Learn to explain why a specific, premium lens or coating enhances daily life rather than just listing its technical specs.
Effective Communication Techniques:
Simplifying Complex Topics: Turn technical jargon into clear, everyday language.
Visual Demonstration: Utilize digital tools, tablets, and visual aids to show the value of anti-reflective coatings, polarization, or progressive lenses.
Storytelling: Using real-life scenarios to illustrate the "WOW factor" of high-quality eyecare products.
Handling Price Objections: Build confidence in explaining the value proposition of premium products, shifting focus from cost to long-term benefits and vision quality.
The "Handoff" & Staff-Patient Trust: Master the transition from exam room to dispensary, creating a seamless experience that boosts patient confidence.
Digital Tools Integration: Using apps and interactive tools to visually demonstrate lens enhancements, such as blue light protection or transition lenses.
Ruby Garcia, ABOC & NCLEC State Licensed Optician
First up, we have Ruby Garcia, a highly experienced ABOC & NCLEC State Licensed Optician based in California. With over 20 years of experience in the field and an impressive 25 years of teaching under her belt, Ruby brings a wealth of knowledge and expertise to the table. Not only does she hold an MBA from Purdue University, but she is also currently pursuing her PhD in Business. Ruby's extensive experience and academic background make her a valuable asset to the course, offering students a unique perspective on the optical industry.
Bobby Davarnejad, Advanced ABOC & NCLEC Licensed Optician
Next, we have Bobby D, an Advanced ABOC & NCLEC Licensed Optician hailing from Nevada. With over two decades of experience working with and managing his personal optical business, Bobby brings a hands-on approach to teaching. His practical insights and real-world experience add a dynamic element to the course, helping students bridge the gap between theory and practice. Bobby's passion for the optical field and his commitment to excellence make him a standout instructor, dedicated to equipping students with the skills they need to succeed.
Rene Petris ABOC State Licensed Optician
Lastly, we have Rene Petris, an ABOC State Licensed Optician with a decade of experience in California. Specializing in managing opticians and guiding them to become licensed professionals, Rene brings a unique perspective to the course. His focus on mentorship and professional development sets him apart as an instructor, offering students valuable insights into career growth and advancement in the optical industry. With Rene's guidance, students can expect to not only learn the fundamentals of opticianry but also gain valuable mentorship to help them excel in their future careers.
Learning Objectives
- Student Surveys (Quantitative & Qualitative): Distribute anonymous surveys asking about the instructor's ability to simplify tough topics, use of visual aids for diagrams, and preparedness.